Life in the Years - Press & News

FOR IMMEDIATE RELEASE

LIFE IN THE YEARS
FIGHTING ALZHEIMER'S WITH MUSIC
A UNIQUE NEW NATIONAL INITIATIVE

Musicians for a Cause and the Moore Center have launched Life in the Years, an innovative new
grassroots initiative to help fight Alzheimer's disease with music.

According to the Centers for Disease Control, Alzheimer's disease is the 6th leading cause of
death in the United States and it accounts for 34% of all Medicare spending. Its effect on
families and our society is devastating and there is no cure. While music can't actually cure
Alzheimer's, it can certainly bring attention to its impact on families and help provide the
financial support needed for care and research.

According to Paul S. Boynton, President and CEO of the Moore Center, the instances of
Alzheimer's are growing among the base of seniors who are cared for under the agency's Moore
Options for Seniors program. "More than 50% of our clients are affected by Alzheimer's or other
forms of dementia and we felt compelled to try to help on a larger scale," said Boynton. Toward
that end, the Moore Center has teamed with Musicians for a Cause to create a music-based
awareness campaign called Life in the Years to help fight Alzheimer's on a national level.

Musicians for a Cause has developed the most comprehensive music compilation in the world
focused on bringing awareness, love, compassion, and a touch of humor to the issues around
aging. The best songs were solicited from over 350,000 talented songwriters through an
international competition and 37 artists were selected to share touching stories about their
loved ones. Life in the Years is being promoted and sold nationally and the proceeds will help
fight Alzheimer's disease.

This unique compilation of songs includes a touching ballad from Natalie Merchant and a
beautiful duet by Livingston Taylor with Carly Simon. It also includes songs from former Allman
Brothers member Johnny Neel, Emmy Award TV writer-turned-songwriter Tracy Newman, and
many independent singer/songwriters who have won national acclaim. All the artists involved
have also shared the personal stories of inspiration behind their songs. One of the songs, From
His Window, a song about Alzheimer's, has been made into a music video, which can be found
at www.lifintheyears.org.

To make a strong statement in support of the elderly, especially those suffering from Alzheimer's
and dementia, the program has set a goal of selling 500,000 CDs - a Gold Record in the music
industry. "This is the first grassroots effort of its kind," said Dave Bastien, founder of Musicians
for a Cause. "All we need are 500 people per state who care enough about fighting Alzheimer's
to become Life in the Years Champions and we'll achieve our goal." According to Bastien, a
Champion is anyone who agrees to sell at least 20 CDs. Musicians for a Cause and the Moore
Center are encouraging various civic organizations, senior centers, industry associations and
businesses to join them in the effort.

For more information, or to become a Life in the Years Champion, visit www.lifeintheyears.org.