Life in the Years is a joint initiative of
Musicians for a Cause and the Moore Center
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Life in the Years - On Campus
Why Should I Care?

Although it may not seem so, Alzheimer's - and other forms of dementia - are an important issue
facing our generation. It's one of the most devastating diseases in the world today and
there's
no cure and no effective treatment
. If we don't help fight it now we'll all be affected by it
sooner or later, either directly or as a caregiver. It's currently the 6th leading cause of death for
all adults and accounts for 34% of all Medicare spending
(the 2005 number was $91 billion (1),
which equates to
5.6 million years of college tuition, room, and board! You may not care about
Medicare funding but think of what else could be done with that money!
Fighting Alzheimer's With Music!
Helping is as easy as sharing tunes with others... and you could get an iPad!

It took me about 10 minutes to create my personal page and become a Life in the Years - On
Campus
Champion. Here's all you have to do:

Create a personal page and send it to your friends
Either start or join a team at your school and create a page where you can share the music. Email
your page to your family and friends and encourage them to support the Life in the Years initiative.
That's it!

The music helps create awareness about Alzheimer's and other issues the elderly face. And don't
forget to check out each artist's touching inspiration notes!

We also encourage you to have conversations that create awareness. If you haven't yet been
personally affected by Alzheimer's, turn to your roomate right now and ask if their life has been
affected by Alzheimer's.
There's a good chance it has.

We're encouraging all schools to set a goal of selling 1,000 CDs and/or album downloads (for
example, 100 students at 10 each), and as an incentive we're offering an iPad to the top
fundraiser at each school. As long as the goal is met we'll send an iPad to the team captain to be
awarded to the top performer, so encourage others to participate too!

If you're interested and want more information or have any questions you can email me through
this website. If you're ready to get started just
click here to create a team page for your
school and become a Life in the Years Champion!
Hi, I'm Kate Sullivan, the Life in the Years - On Campus Program Ambassador. I'm a
student at Denison University in Ohio and I'm working to engage colleges, universities
and high schools across the country to help me Fight Alzheimer's With Music! Our
generation will be significantly impacted by this disease if we don't act now, so my
goal is to
have 50 campuses join our campaign and I need your help!

All I'm asking is that you volunteer 1 hour of your time -
there's no cost other than
that!
Just become a Life in the Years Champion, create a personal page and send it
to your family and friends.
One hour - or less - and you can really make a difference!

You can also read my story and hear from other students who are involved.
1. Centers for Disease Control and U.S. Department of Education, National Center for Educational Statistics.
2. 2010 Alzheimer's Disease Facts and Figures, Alzheimer's Association
To show our appreciation we're offering an Apple iPad to the top supporter at each school!
(see details below)
Kate Sullivan
Denison University '12
A Few Facts:

Look around your class... could it be you?
More than 1 in 7 people are at risk for having Alzheimer's disease in their lifetime - nearly
one in five
for women
and one in 10 for men. That's a 15% chance!(2) And remember, there's no cure or
effective treatment. If the odds were that great on the lottery we'd all be playing!

Remember this when you can't remember what happened last night!
Contrary to popular belief, alcohol (in moderation!) doesn't destroy brain cells, although heavier
drinking does accelerate brain shrinkage (see images) over time. You should know that
excessive
drinking
can also cause alcohol related dementia.

Watch your noggin!
A "noggin" is actually a unit of measure (4 oz -bet you didn't know that!) but it's also slang for your
head. Anyway, it's hard to measure the long term impact of a bonk on your noggin, but research
with NFL players showed a 37% higher risk of Alzheimer's among players who reported having at least
one concussion during their career. So, although exercise is great for fighting Alzheimer's - it can
lower your risk by 40% - be careful if you engage in sports where there's a chance for head injury.

You can't change your genes (not those anyway!)
Genetics are a key factor in getting Alzheimer's, but you you can't change your genes. You CAN help
gene researchers though! It takes money to help those who are working on fighting Alzheimer's
disease so please create a personal page and join our
Life in the Years - On Campus team!

Studying is good for you - can you believe it!
People with fewer years of education appear to be at higher risk for Alzheimer’s and other dementias
than those with more years of education, so break out the books! Maybe even go for that Ph.D.!
People who stay mentally engaged have a 47% reduced risk of developing dementia.

Those are some smokin' numbers!
Smoking - you knew it was bad for you but here's just one more reason to stop. Think of it this
way... every time you light up a cigartette your actually lighting a fuse! Smoking raises your risk of
developing dementia or Alzheimer's disease by 50 percent! Researchers tracked thousands of
smokers and nonsmokers over age 55 for seven years and found a significant increased risk in those
who didn't even have the Alzheimer's gene! Also, smokers are 10 times more likely to become
alcoholics than nonsmokers.

The Dining Hall Diet ;-)
I know there are many great dining halls out there, but the fact is they tend to cater to what
students want. Our cultural habit of eating high-fat foods is not conducive to our cultural longevity.
When it comes to Alzheimer's they say "what's good for the heart is good for the brain" - how's that
for a 2 for 1! Studies show that the right diet can reduce your risk of Alzheimer's by 40%! Go for
more olive oil, nuts, fish, poultry and certain fruits and vegetables - the Mediterranean diet! They
say that old habits die hard, so now's the time to create good ones!
You can also read
my story
and hear
from other students
who are involved.
More Info
Developmental
Disabilities

National Down
Syndrome Society
"I Care About the Elderly!"
Join our group on
Our 'On campus' initiative will be officially launched later this fall. We're finalizing our pilot
program and we'll keep you posted! Please
send us a note if you're interested in participating.